Most businesses understand that social media is a powerful marketing tool that should form part of their overall digital marketing strategy, but many do not understand how to use it effectively. Social media marketing is not about posting messages and images, it's about building relationships; interacting, communicating and engaging with your existing audience, as well as reaching new prospects and fostering devoted brand advocates.
The social media environment provides an opportunity to build relationships. Relationships build trust and trust builds brands. Relationships are reciprocal, as you begin to learn more about your audience, your audience will begin to better understand your brand and brand message. Generating social shares, social mentions and positive sentiment will develop peer reinforcement, authority and trust.
The key to any marketing strategy is communication, and social media is a fantastic soap box. But social media is a very noisy room with a lot of chatter. To be effective, a social media campaign needs to be heard.
Targeting a smaller and more specific audience at the optimum time, will mean you don't need to shout quite so loud. Split-testing will help you compose compelling messages that grab your audience's attention.
Viral marketing compliments social media marketing, as great way to grow your audience and positive sentiment. If you're undertaking any content marketing, such as blogs and videos, social media is one of the best means of sharing, communicating and driving traffic to your publications.
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