E-commerce is a growth industry, increasing 25% year-on-year, with the UK being home to the most prevalent online shoppers. But online shoppers are the most fickle and demanding customers; 38% of online shoppers will leave a website if the layout or design is unattractive, 57% will leave if the website is slow to load, and on average, consumers will visit 12 other e-commerce websites before making a purchase.
You wouldn't open a shop and leave your products in boxes, with trip hazards on the floor, and hide the checkout/cashier desk from view; that's bad customer and user experience (UX).
The same logic applies to online shops and e-commerce websites. Products should be easy to find, attractively displayed with information to help the customer make a purchasing decision, such as reviews, peer reinforcement, sizing guides, product videos and shipping options.
And with more people shopping on mobile and tablet devices, you need to ensure that everyone enjoys the same seamless and responsive experience across all platforms and devices.
There are many e-commerce platforms available, each with a differing range of features, functionality and pricing. We have experience working with a number of them, including Shopify, Magento, Lightspeed, BigCommerce, WooCommerce and many more besides. However, Shopware is the stand-out platform as far as we are concerned.
As a recognised Shopware partner and agency, we can develop a custom e-commerce website based on the well-established and highly-regarded Shopware platform, for shops selling everything from a few items to thousands of products.
If you'd like to know more about Shopware and how we can help with your e-commerce website, get in touch.
Businesses on average spend 92% more on generating leads than converting them and only 29% nurture customers beyond their existing purchase.
Perhaps you've already got an e-commerce website that's not performing? We'd love to help with planning and implementing a digital marketing and content marketing strategy to drive traffic to your e-commerce website, convert visitors to sales and nurture your leads.
Talk to us for free and find out how we can help to grow your business.
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