A logo design is perhaps the most visible component of your business's branding, but in broader terms, brand design refers to visual elements such as typography or font, colour palette, icons, photography style and illustrations.
Your logo design, choice of colour palette, typography, photography style and even your 'tone of voice' all convey a subliminal message to your audience, communicating your brand values, heritage and identity.
Your branding essentially defines your business's identity; what you do, who you are and what you stand for. Effective branding should be distinctive, memorable, consistent and resonate with your customer.
A logo without a clear message and brand style, is just a logo. A brand engages, connects and relates with your audience, taking control of the narrative to communicate your message and identity.
We first establish your identity; who are you, what are your values, what do you stand for and what is your distinction?
Who is your audience, how do you communicate with them, what questions or needs do they have, and how can we connect with them? These are the questions that we pose when creating your brand message, your story and brand design.
We curate a full set of brand assets for your business, including logos, typography, colour palettes, imagery, icons and stationary. In order to ensure consistency, we will also develop a brand style guide that details how your brand assets are used, both individually and in combination.
Talk to us for free and find out how we can help to grow your business.
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