If you're not publishing relevant content; in relevant places, you don't exist. After all, content is the reason that search engines came about.
Content is seen as the atomic particle of digital marketing. Content creates relationships, community, engagement and value, to build reputation, authority, trust and visibility of your brand.
Content marketing is best defined as creating and distributing valuable and relevant content to connect with a clearly defined audience, with the objective of driving profitable customer action.
Content can be in a number of forms, such as blogs, videos (vlogs), case studies, whitepapers, reviews or guides, infographics or illustrations.
Content should be clear, concise, compelling and relevant. It is the means to communicate your message, host valuable search terms or queries, build trust, brand awareness, community, relationships and drive traffic.
Traditional marketing typically has a limited lifespan. 'Evergreen' content will continue to endure, remaining in the public domain and cultivating a wider audience and building trust.
Content marketing is a vehicle for social mentions, shares and industry links, helping to develop greater domain and brand authority.
As part of a wider digital marketing campaign, we can craft an effective content marketing strategy that will deliver regular, and carefully coordinated media across multiple channels to nurture your existing, and connect with new audiences.
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