Email marketing may not be as sexy as social media and viral marketing, but it's a lot more personal and as a result, remains one of the most effective means of marketing.
To put that into context, whilst businesses spend on average just 10% of their digital marketing budget on email marketing, an email will generate 25x more clicks than social media.
Very simply, you know more about your audience. You can personalise an email; not merely addressing it to them, but including content that is relevant to their interests. You can run split tests to identify what they respond to and what day and time they prefer to read their emails. Email marketing is the most targeted type of marketing you can undertake.
Businesses spend 92% more on generating leads than converting them. It's much easier to double your business by doubling your conversion than doubling your traffic.
Email marketing is your greatest ally. Autoresponders and 'drip' email campaigns nurture your leads, drive repeat business and win-back lapsed customers.
Integrating your email database with autoresponders such as Mailchimp to profile your audience using their linked social profiles, better target your social media marketing and discover similar related audiences.
Linking your e-commerce website to automate abandoned cart emails, track your audience's purchases and promote related products.
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